Talking a long-term view of your success

Discovery

We like to call this the "listening phase" of our process. When you first sign on with The Kaanen Group you'll be assigned a Search Marketing Strategist who will meet with you and your team to go over the ins and outs of your business. Success at this phase is finding out everything we can about your customers, your business, and your competitors.

Assessment

This is the goal setting part of our process. After our initial meeting your Search Marketing Strategist will work with you on prioritizing goals and figuring out how we'll measure for success. Often times this will be determined by your competitors, your timeline, and your budget.

Strategy

Based on your company goals, your customer base, and your competitors your Search Marketing Strategist will draft a strategy that takes a long term approach to your success. The strategy acts as road map and will help make sure everyone's on the same track.

Implementation

After a strategy has been decided on your Search Marketing Strategist will create actionable items for both your team and our team to implement. A timeline will be set for each phase and we'll keep you updated on our status on a bi-weekly basis.

Measuring & Management

Measuring's an on-going process. While most search marketing can be ramped up pretty quickly it can easily take 3-6 months before seeing any signs of traction. A time during which we'll be measuring, managing, and iterating on our initial ideas.