Flequentely Asked Questios

You can use Google’s Keyword Research Tool to find keywords your potential customers are using to look for your product or service. We can help you determine what keywords are best to target based on user’s buying intentions, the number of searches per month, and how competitive it is to rank for.

Search Engines rank sites by who links to your website. Having someone other than yourself link to your website adds to your website’s credibility and increases the likely hood that you will rank for your keyword. We avoid “spammy link building” such as blog comments and social bookmarking and focus our attention on building links on credible websites through guest blogging, article directories, and link directories.

The terms White Hat and Black Hat originated from the hacking world. “White Hat SEO” means that when you optimize a site you’re using ethical SEO practices and following Google’s Webmaster Guidelines to do so. As for “Black Hat SEO”, it refers to practicing borderline or extremely risky SEO practices such as cloaking, keyword stuffing, and buying links – all of which can get your website banned from Google.

If someone guarantees results run and run quickly. The companies we’ve witnessed doing this will mislead you by selecting easy to rank for keywords that either have little to do with your business or have low amount of searches per month. The worst part is that these keywords will not drive traffic to your website and will not help you grow your business.

While the standard answer to this is it could take 3-6 months or even up to a year the truth is that depending on your business, your competitors, your budget and the almighty Google we won’t be able to give you a more accurate picture until we dig deeper into your business. But it’s safe to say it will take somewhere between 3-6 months to gain traction.

SEO or what some people call Organic SEO means that you’ll be ranked in the free listings on the left side of Google’s Results Pages. PPC or Pay Per Click is a form of advertising on search engines like Google where you pay each time some clicks on your ad. We recommend doing both as each have their positives and negatives.

SEO can be generally categorized into two components, 1) on-page and 2) off-page optimization, each of which is critical to search engine success. On-page optimization involves developing your site's content for relevance to popular keywords, and ensuring that its code and content are correctly structured such that search engine spiders can index them.

Off-page optimization refers to the quality and quantity of links pointing to a page, which are used by search engines to help determine authority and relevance. Many aspects of off-page optimization are not directly controlled by the site owner, but building quality content that is valuable to users can help make a site more "link-worthy" and contribute to its off-page optimization. Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

The time it takes to reach your SEO goals will depend on many external factors including the techniques used, keyword competitiveness, industry conditions and the age of the site.

With proper on-page optimization, a noticeable increase in visibility for targeted keywords takes place fairly quickly for most websites, but on-page optimization alone is not enough to realize the desired sizeable increase in traffic in most industries. As a hypothetical example, when a page appearing on the 10th page of the search results is optimized correctly for its target keywords, it may move up to the 3rd page of the results in searches for those keywords. While a significant improvement has taken place, most users are not going to click through to the 3rd page of results, so traffic may not increase significantly without off-page SEO work such as link building over a period of months.

SEO can be generally categorized into two components, 1) on-page and 2) off-page optimization, each of which is critical to search engine success. On-page optimization involves developing your site's content for relevance to popular keywords, and ensuring that its code and content are correctly structured such that search engine spiders can index them.

Off-page optimization refers to the quality and quantity of links pointing to a page, which are used by search engines to help determine authority and relevance. Many aspects of off-page optimization are not directly controlled by the site owner, but building quality content that is valuable to users can help make a site more "link-worthy" and contribute to its off-page optimization. Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

Both on and off page optimization are necessary to achieve effective, long-term SEO success in most industries.

An effective SEO campaign can significantly increase organic traffic to your site, but it doesn't guarantee sales conversions. There are many external variables affecting conversions that are simply outside of the SEO scope. That said, there are a few complementary practices that the SEO team recommends to all ecommerce clients: design and marketing.

All the SEO in the world cannot improve a shopper's reaction to poor design. The shopper should immediately "feel" your online store is legitimate and trustworthy. If they don't trust your site, they won't purchase a product nor will they come back to the store to browse in the future. Bottom line: Having a professional looking design in place is critical.

Likewise, SEO on its own does not make up a complete marketing strategy. This is why we include a large PPC component to our custom SEO packages. Your SEO should be complemented by additional marketing efforts, such as newsletters, PPC campaigns, public relations and effective use of social media. There's no exact recipe for success, but it's rare to find a successful company that doesn't actively market itself.

Our Custom SEO Package includes the development and implementation of an SEO strategy for your company's goals. Our SEO experts ensure that the code and content of your top pages are optimized for the right keywords and perform link and content building throughout the engagement.

Aside from a few items that require client approval, you can be as involved or hands-off as you would like. Some of our clients choose to be highly involved and enjoy providing content ideas and suggestions. Others prefer to concentrate on their day-to-day business and leave all SEO efforts to our team. We respect each store owner's personal time commitments. Regardless of your involvement level, our SEO team will always provide consistent reporting to ensure that you're informed on current developments.

It would be unethical for any SEO service provider to guarantee specific search engine results due to the uncontrollable variables that influence them. Any company that makes such a promise demonstrates a fundamental lack of understanding of SEO. The methods and practices we employ are both ethical and have a strong history of success.

Some web designers and web developers will say they’ve already “SEO’d” your site or that they are capable of doing it themselves. While we respect our fellow developers and have worked with developers for years we recommend hiring someone who specializes in SEO because SEO is always changing and a true SEO will be on top of these changes. Besides would you hire your mechanic to clean your teeth?

We recommend that all of our clients have a blog. In recent years Google has really put an emphasis on adding fresh content to your site and having a blog is one of the easiest ways of doing this.

PageRank was orginally developed by Google so that they could easily assign a score to a website based on who is linking to them. Since then PageRank has become less and less of a major factor in ranking and is looked as being just one of the factors in ranking for a keyword